Diageo Experience Portal

Diageo was launching a pilot program for an in-store kiosk to promote awareness of their beverage brands. Our solution: A flavor-driven, flexible look that encouraged exploration.

We built our system around each drink’s distinct flavor profile. Using shapes and colors to represent those profiles gave us the tools to create unique graphics for any drink.

Flavor Building Blocks

Cocktail Code On Demand

To help with implementation our developers made a tool to help build these graphics. Everything was customizable, resulting in usable code to simplify workflow.

Team

My Role – Group Design Director
Design – Ryan Duda, TJ Kurek
Copy – David Stich
Dev – Darius Kirschner
Motion – Stephen Fishman