Safe Stories
In partnership with the Ad Council + Brady Alliance, the Dentsu Creative team aggregated months of conversations with real gun owners to go deeper into why safe gun storage matters. An actual book was produced with a handgun safe in it. Our team lead the design of the digital portion of the campaign.
These stories were very moving and important to tell. Bringing them to life digitally was a humbling opportunity for us. It’s not everyday you get to work on something so meaningful and we were grateful to be a part of it.
An Important Part of the Conversation.
