GM Energy World Design System
GM Energy needed a virtual place to showcase the products and features of their new self-sufficient energy system. Built on the very grid that’s central to their ecosystem, our design scales to fit any product combination on any platform.
There are a lot of players in the energy space. Pairing warmer tones with the electric blues of the brand’s current design allowed us to create a distinct world that also aligned to the GM Energy brand.
Building the system
While the end product was created from scratch, we used AI to help with rapid design explorations. Being able to switch quickly between house styles, color palettes, gradients, and other elements at the beginning allowed us a lot of time for refinement.
Gen AI Concept Exploration
