Honda Gold Wing // 50th Anniversary Campaign
Honda’s key challenge when launching the 50th anniversary Gold Wing was appealing to a younger audience. The ‘Go Fly’ campaign was designed to capture the spirit of freedom and adventure that comes with hitting the open road. Visually, we wanted to convey a sense of energy and also reflect the level of craftsmanship the Gold Wing is known for.
With only a single side-view image of the new bike available, we faced a significant challenge from an asset perspective. As a workaround, we trained a generative AI model on that image to create a library of visuals that helped bring our vision to life. Historically, Gold Wing imagery had been quite static and uninspiring. To shift the perception of the bike—from an “armchair on wheels” to something that resonates with a younger audience—we knew the visual storytelling had to change. Our clients told us the main reason we won the pitch was because our imagery made them feel like they were riding a motorcycle. The images we generated went on to inspire the final direction of the campaign photoshoot.
Building our look, through necessity, with Gen AI
Daytona Bike Week is a major event in the motorcycle world, and our Gold Wing clients were eager to make a strong impression. From merch drops and VIP events to local dealership activations, generative AI played a key role in helping us visualize how Go Fly could come to life..
Daytona Bike Week Concepts
