Organic Intelligence

How the world gets its food is changing. Our design tells the story of how Intel and Nature Fresh farms are using AI to make agriculture more efficient and sustainable for all.

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Conceptual Playground

Striking the right visual mix between organic and tech was key. We used generative AI to rapidly explore lots of directions, refining as we got further along. In the end, the organic shapes and colors of nature paired with intricate data textures was a nice balance.

My Role – Group Design Director
Design – Ryan Duda, Steph Wulz, Charlotte Uddfors
Copy – Casey Aitken, Ellie Little
Motion & 3D – Andy Tanguay, Chanelle de Nysschen, James Mackin, Tom Stanton, Ben Sztukowski
Dev – Darius Kirschner, Russ Savage, Ciro Dias, Lucas Colombo

Team