Zildjian.com
Zildjian’s site was falling short in the complex, multi-channel journey drummers take to find cymbals. By marrying brand, function, and content we gave drummers the inspiration and tools they want regardless of where they are in their hunt. Results: page visits +42%. Avg session times :40 sec longer.
Zildjian is the great great great grandfather of cymbal making. We embraced that history but presented it in a way that flexes to fit the modern demands of brands.
Building The System
I’ve been playing Zildjian cymbals since I got my first pair when I was 13. To have this project fall in my lap because I happen to scroll all the way down to the bottom of the new business spreadsheet to the letter “Z” was pure magic.
Project Highlight
