Zwilling.com
The centuries old kitchen products company was in need of a design system overhaul and an updated multi-brand platform. What we created was leveraged for the e-com site, crm, and also a connected appliances app. Results: +51% in sales and +50k new users in three months. Online orders +6.9%, mobile users +34.9%.
Concept Design
Fortunately, we nailed the look and feel in the pitch. From there we got to work exploring gestural designs and mood boards, honing in on the final design system. Our visual language embodied the precise products with approachable messaging and a warmer color palette.
It all kicked off with a full immersion session at Zwilling’s HQ in Solingen, Germany. We sharpened knives and cooked pizzas. This experience not only familiarized us with the brand but we also formed strong working relationships from the start. Side note: karaoke in German is extremely difficult.
Project Highlight
